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The web site states the following, "Welcome to Forum For Rural Women Ardency Development." We noticed that the web page said " To develop the financial self-sustainable creative society." It also said " To aware mass mobilization and enhance the poverty reduction through microfinance. To increase members in rural and semi urban areas for expend the organization improvement in local traditional habits. To run Socio- economic activities for community development services of marginalized poor people." The header had forward as the highest ranking optimized keyword. This keyword is followed by forum, rural, and women which isn't as urgent as forward. The other words forward.org.np uses is ardency. development is included and could not be seen by search engines.